Restricting food and drink marketing to children in Canada – a vital step

We have recently endorsed the Ottawa Principles and the Stop Marketing to Kids Coalition in Canada.

11 May 2017

We have recently endorsed the Ottawa Principles and the Stop Marketing to Kids Coalition in Canada.

The coalition advocates for restricting all commercial food and drink marketing to children aged 16 and younger in Canada, and calls for policies and regulations to follow the nine Ottawa Principles. These principles outline what is needed to effectively protect children from commercial food and drink marketing and are meant to guide policymaking in Canada.

This vital step of restricting marketing of foods and drinks to children in Canada is one part of a wider approach that is needed to promote healthy diets, tackle overweight and obesity and reduce diet-related non-communicable diseases. Our NOURISHING framework clearly outlines steps governments can take to promote healthy diets.

We look forward to following the work of the Stop Marketing to Kids Coalition. We hope to include policies and regulations from Canada that restrict marketing of unhealthy foods and drinks to children in our NOURISHING policy database in the near future.

Read our letter of support