World Cancer Day: Empowering people to make healthy choices

Blog by Co-chair of WHO Commission on Ending Childhood Obesity, cancer prevention videos & infographic launched for World Cancer Day

4 February 2015

For World Cancer Day this year, World Cancer Research Fund International is launching an initiative to engage a global audience with its core message that cancer can be prevented.

The initiative comprises a new infographic highlighting our 10 Cancer Prevention Recommendations and two short videos, designed to be shared on social media outlets such as Twitter and Facebook. Our aim is for people to share them with their friends and family, and help spread the message that people can reduce the risk of developing cancer by eating a healthy diet, maintaining a healthy weight and taking regular physical activity.

We have also commissioned a guest blog by Sania Nishtar, the respected co-chair of the influential WHO Commission on Ending Childhood Obesity.  Sania Nishtar’s blog highlights the importance of tackling child obesity if the world is to reduce the risk of developing a range of non-communicable diseases, including cancer.

Taking place on 4th February every year, UICC’s World Cancer Day brings together organisations from around the world to reduce the number of preventable deaths each year by raising cancer awareness amongst the general public and pressing governments to take action against the disease.

A key aim for World Cancer Day is help reduce premature deaths from non-communicable diseases (NCDs) by 25% by 2025 – a target agreed at the World Health Assembly in 2012.

Sania Nishtar’s blog can be read here.