Another win for the sugary drinks tax!

02 May 2017

Jamie OliverOn Tuesday April 25th, the UK parliament put its seal of approval on the Soft Drinks Industry Levy (SDIL), providing an important final blessing that ensures the tax will be rolled-out in April 2018.

With one in three children in the UK being overweight or obese by the time they leave primary school this new tax marks the beginning of a new era, one that puts children’s health first. It will help change the face of the food industry and should be the beginning of a 6 point plan of action to make sure our food delivers health, not illness.

The Obesity Health Alliance, a coalition of over 40 health charities, medical royal colleges and campaign groups, of which the Jamie Oliver Food Foundation and World Cancer Research Fund are members, have “applauded Parliament for showing their commitment to reducing children’s sugar consumption and encourage all parties ahead of the general election to commit to tackling childhood obesity and upholding the implementation and robust evaluation of the levy.”

We completely agree. Well done parliament! The 25 April is an important day, and one everyone who’s called for this change should be very proud to have made possible.

We know taxing products that make us sick and fuel chronic disease, such as cancer, will help – there’s loads of evidence from other countries. From Mexico to the U.S., studies have shown similar measures do reduce the amount of sugary soft drinks we consume. We know this will pay dividends for our health, and look forward to seeing comparable results here.

Now let’s make sure the rest of the plan to protect health in the UK comes to fruition.

Join the #FoodRevolution today.

Jamie Oliver | 02 May 2017

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